Rold Gold
In an incredibly unpredictable world, Pretzel People (our target audience) are seeking stability and ordinary thrills. So, we framed snacking habits as virtues to live by.
Print/ OOH
Rold Gold takes flight.
Taking advantage of every snackable moment, we’ll take our advertisements to the skies over fresh and salt water beaches.
Are those tiny pretzels handed out on your flight tasty or just free?
Well, we wanted to show our appreciation for Pretzel People by offering them a free bag of Rold Golds in exchange for their empty airplane pretzel bag.
