MasterLock
People can't always be bothered to lock up their belongings. And when stuff inevitably gets snagged, they're full of excuses. Master Lock is here to call out people playing the blame game.
Print/ OOH
Shopper Experience
Social
Master Lock drops in on Twitter and Reddit users that have lame excuses for stolen goods, commenting and offering a coupon code.
TikTok
Radio Spot
Excuse-Free Zones
Master Lock installs combination locks on public bike racks, gym lockers, etc.and brands these “excuse-free zones”
